If you’re looking to hire a brand identity designer, then you’ve found yourself in the right place, Queen! You know I’m always ready to give you some DIY website and branding tips. But, let’s shake things up. This post is for you if you’re done with DIYing your brand and ready to get an expert’s opinion! Today, I’m breaking down the top 3 things you need to keep in mind when it comes to hiring a brand designer for your small business. Get ready because it’s time to increase your leads, improve your sales, and get more clarity.
Related: Strategies to Help Your Website Convert
1. Increase your leads with a brand identity designer
Your website design influences your leads more than you may think! In fact, 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design alone.
So, what happens when your design turns browsers away at first glance? That’s a lot of money flying out the door! Your online presence is meant to be a reflection of your business. And, a brand that reflects your business, is a brand that builds the most important thing with leads – trust. When you show up online with a professional website and branding, you build trust quicker than you would if you slapped a bunch of colors and images together.
While I’m sure you wouldn’t admit to doing that in front of me (*hides behind fingers in fear*), I do understand that building your beautiful and trustworthy brand takes time. And, this is precious time that most busy entrepreneurs simply don’t have. To create an impactful brand design that represents your business, you need time to do research, to let your creativity run free, and to put together a polished and memorable finished product. There are also A LOT of things that go on behind the scenes, such as color theory and what those colors present to your ideal client. Typography and how different styles of text portray different expectations for the experience. And that’s just the beginning!
As a creative, this process is the most fun for me. In fact, I LIVE for the time at my laptop working on crafting a brand design. This is when I get to create something that is unique and stands out from the crowd – just like you.
2. Improve your sales through strategic brand design
Did you know that 88% of consumers buy based on website appearance? That’s a HUGE number when you really think about it. As an entrepreneur, this goes to show that when it comes time to create or refresh your brand design… appearance = sales (and, it’s never wrong to admit that sales are the end-goal).
This is why conversion-focused web design is all about web design that makes you money! Because, I know that the better the design, the higher the sales. When I sit down to design, I intend for all elements to work for you. I know what it takes to stand out on the world wide web and I’m constantly on the lookout for innovative design ideas that will take your online presence up a notch.
You make waves in your industry, and standing out is your middle name. So, why should your branding be any different? We’re going to break free of the cookie-cutter mold together and start bringing in clients who get you because you’re YOU.
3. Gain clarity by outsourcing your brand design
Clarity is a BIG one! When you feel confident that your online presence is working for you to help you reach your business goals, you start to show up with more confidence in other areas of your business too. This echoes across your social platforms and client calls. You embody the true Queen that you are.
Imagine how great it will be to feel like your online presence truly represents how you want others to see you – as the industry expert you are. Fam, I know you have stacks on stacks of experience in your field so it’s time we let your brand design highlight just that.
Not to mention, brand clarity also helps ensure that you stay consistent across your various marketing collateral. You’ll know what colors go where and why, logo placement, and even which images to use. Clarity is the best feeling of all. Especially if you’re looking to have a fresh brand design that helps you book your DREAM clients.
If you’re ready to welcome a brand identity designer to your team, I offer both brand and web design services to help take your business to the next level. If you’re ready to bring the fire, you can check out my services here.
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